How Experiment helps researchers with their fundraising efforts

Joe Thomas

Building product highlights:

  • Very quickly and precisely walk researchers and engineers through bugs or new features on the site eliminating most questions.

  • Less questions means less context switching during the day, which helps Cindy consistently have strategically productive days.

  • Experimenting sending researchers personalized videos of advice on how to raise funds!

Hi there, my name is Cindy. I’m one of the founders of Experiment! Experiment has been running for over four years now and we built the whole product in-house.

Experiment is a crowdfunding platform for scientific research. You can think of us like a Kickstarter for scientific research where most of ours users our graduate students and professors working on early-stage research ideas!

Mud hill

Before Loom bug tracking and creating launch assets was a time consuming process. We logged all of our bugs and shared all of our new product features using screenshots. These were always accompanied by detailed notes so if an engineer or existing users looked at the documentation later they would know exactly what they needed to do next.

But that was rarely the case. A lot of times our engineers or users would have to come back to me and say “Cindy I don’t really understand what you said here. Can you clarify this for me?”

Sometimes I would reply “I don’t really understand either because I wrote this two weeks ago and now I’m working on a completely different project!”

I really enjoy using Loom because when I’m trying to log bugs or share new features with users I’m able to simply hit the record button, capture what’s going on, and explain how I was able to get there.

My voice explaining to our internal team or our external users exactly what’s happening is clearer and much friendlier than text based documents.

By far the biggest value I’ve received from using video communication is saving a ton of time.

Not only does it take me significantly less time to document the new materials but it also reduces the number of times I get asked questions every day. For example if I’m working on a project that requires my full attention and somebody comes up to me and asks for 15 minutes. That 15 minutes turns into 30 minutes and by the time the 30 minutes is over I’ve lost all my momentum with my initial project I’ve slotted as my top priority for the day.

It may not seem like a big deal at first, but by reducing context switching and interruptions it helps me have and feel like I’m having more productive days.

Loom primarily has been used to help save me time but I’ve also been finding other ways to use video communication.

We do a lot of phone calls with the researchers on our platform. Sometimes it is when they’re struggling with their fundraising campaign. Let’s say they’re at $3,000 and they’re trying to get the $5,000. They’re not quite sure what to do to get over the hump.

Our team always has a trick up our sleeve for things to do. Lately I have been shooting them a short video around 2 to 3 minutes long with suggestions and advice on how to get their project funded. I’m really excited to see how this plays out and how much it helps our researchers raise the funds they need!

Cindy Wu talking with researcher (large)

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Written by Joe Thomas

Joe is a Founder and the CEO of Loom. Follow him on Twitter.

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