B2B website analysis: #6 Pitchly

Welcome to number six in my little series where I'm going through and analyzing very subjectively 10 B2B websites. I found this list of websites on a crunch base article, so there's no grand plan involved here.

They're all in fairly different industries, which I thought would be the best way to go. So I'm looking at each website and kind of analyzing seven elements, and they are kind of my initial reaction.

The quality of the website above the fold, and the positioning and messaging, the free trial and all their demo page, the overall structure of the site the products, marketing in terms of how do they kind of position their product features and benefits, and then the conversion opportunities.

Then I give it a very, very loose score out of 10, 10 being the best, 10 being one being not the best.

Two disclaimers as ever as I've added in all of my other videos. Firstly, I'm only looking at the desktop version of these websites.

And secondly, this isn't kind of a a b***h fest, right? So I'm just going through and hopefully you'll find this interesting and, and entertaining, but more so hopefully you can take some of the, the positive elements that we see in these websites and maybe replicate them on your own site or you can avoid some of the things that you don't think work so well.

So let's get straight into the sixth website in this series and the big reveal. I'm in Cognito today. The big reveal is Pitch Lee.

So that's pitch lee.com. Nice big purple above the fold hero image. So first initial reactions are, it is purple. It's nice and lean.

There's not a huge amount going on, which is good. Like they've got white demo buttons. That's nice. There's no free trial as I can see.

So they're going for kind of a demo led approach, which is fine. Okay, let's have a look at the quality and what's going on above the fold.

So we've got a video by the looks of things. That's nice. And then we've got kind of a centered block of text.

Watch our overview video. All right. Okay. It's pointing me, I thought that was a link. And then the primary cta.

Maybe let's do things differently this time and watch the video First, As a busy professional services knowledge worker, what's keeping you from achieving your goals?

Do you need more time for strategic planning? Does your experience data reside in disparate locations or worse yet in someone's memory or desktop?

Does your team spend too much time gathering credentials for tombstones pitches and proposals? Pitch Leap understands your frustrations, and we can help.

The Pitch Leap data enablement platform is cloud-based and quick to implement in weeks, not months. We've helped thousand. Okay. So I thought Pitch Lee was going to be kind of a presentation, kind of, you know, deck creation software, but it's not.

So it's data. And as with most sass we've looked at, it seems to be like a, an aggregation tool. So gathering lots of siloed information into a, a central hub.

So let's have a look at the copy. Let's do the robot test or check. So the robot test is does the copy sound like it's written by a robot, i e SaaS talk, or does it sound like it's written by a human for a human?

Because a lot of SaaS copy always just sounds super robotic and it shouldn't because you are writing for another human being.

It's just in a different context, this being B2B rather than B to C. So, let's do the check. Put your data to work with Pitch Lee.

Okay? Pitch Lee's data enablement platform brings your people data and content together to make work more accurate, efficient, and scalable.

Watch our overview video. Okay? So put your data to work with Pitch Leap. So I think that passes the robot check.

This sounds like it's written by a human being. It isn't the best kind of tagline going what I find with a lot of these data tools is they kind of never really say exactly what it is they do.

Do you know what I mean? Like, they make these certain claims and that they're probably true claims, but I, there's never like an overriding like us p but maybe we'll find that out.

I mean, we should have found out already considering this is like, you know, the prime real estate of, of the site.

But let's carry on. So let's go down. So what makes Pitch Leap different? Okay, Pitch Lee doesn't just display your data.

We help you leverage it. We go beyond other enterprise data platforms to bring business data to life through our integrated warehouse to worker process.

Okay? So again, it's kind of, they're now trying to differentiate themselves from other data platforms, but they don't say how really the way they say they do it is by bringing business data to life.

And they say that's through a warehouse to Worker Aosis, but they still don't say how that happens, right? Or like the benefits of that.

But, you know, we'll see what happens. So we've got a graphic here. I guess these are like data silos or something.

And then they're brought together in Pitch Lee, take a look at the Pitch Lee platform in action. Okay, let's have a quick look at This.

Hi, I'm Jamie, Director of Client Success here at Pitch Lake. I've been where you are today working with a wonderful professional service firm, but I've been frustrated working with disconnected data because we all know time is better spent working on strategic projects.

That's what I found Pitch Lee. So let's take a moment so that I can show you pitch Lee in Action.

Pitch Lee allows you to create a workflow to receive requests from internal or external stakeholders. You can then leverage the same information to build track materials such as Pitchess proposals and more utilize all of the data stored in your database, including experience, team biographies, department overviews, accolade, Okay?

So it is a pitch and proposal tool, okay? So it's great that they've got, you know, two videos on their webs, on their homepage.

That's cool, right? A solution for every business. This is nice. So you can toggle between use cases, so data driven content templates and workflows and so on.

Industries, banking and finance, legal firms, executive search, consulting, okay. Departments. Okay? Then they even go even more granular. So sales, marketing operations will come back maybe and have a look at at this in a sec.

Then they have even more solutions for you to look at. Oh, okay, so they've got statistics, So they've got data that's nice.

A data company having data, putting data to work worldwide. 96% of customers renew after one year, or that's really good.

Like I might even, I might screenshot that. That's really cool. I don't think I've seen that before where a SAS company kind of highlights their renewal rate.

That's great. That should kind of be way more prominent at the top. Cuz that's kind of like social proof and like brand authority and everything all in one, right?

Excuse me, Right? So 6.3 million data points connected to ly. I mean, that's just a, a nebulous thing. I don't really know what that means in real terms.

5,400 tasks completed every day. Is that good or bad? I don't know. 62 countries, which with pitchy users, Okay? So the ones that speak to me obviously are, are how many of their existing customers clearly get benefit from it because they renew.

It also tells me maybe they have a yearly subscription, what our clients say. So let's see what some of these what's either 96% of these customers feel.

So we selected Pitch Leap because they are the market leader in this category and demonstrated a short time to value with their innovative approach.

That's from Monica Rodriguez, Kuni Yashi, she's the CMO at Gunda and Dema. I've never bought a software product that has been purchased and implemented as easily as Pitch Lee.

That's Michelle, Michael, CMO at hinshaw and Col. Buston Colbertson, sorry. Okay. More client storage than there's some, some company logos, Customer logos.

Start putting your data to work with Pitch Lee. The best way to see everything that Pitch Lee can do is to give it a try.

Okay, pretty normal foot out, right? So let's do the demo page test. So let's request a demo so it opens in a new tab, looks fairly standard.

Find out how Pitch Lee can put your data to work. Pley is helping organizations worldwide better collect, manage and distribute data.

Talk to one of our experts about your unique data needs. We can help you automate repetitive tasks to save you five plus hours each week.

Create consistency across all data sources and content. Streamline updates to websites matters, experience data and league tables when new data is entered.

Mitigate knowledge loss from employee turnover. Okay, so there's a kind of a mixed bag there of benefits, not necessarily a bad thing.

We've got some kind of employee retention, productivity aggregation of data, and then time saving. Again, not bad, but kind of mixed, requested down.

First name, last name, work, email, organization and phone number. So fairly standard demo page, trusted by these top organizations. Then that's why Pitch Lee again.

Okay, it's nice. Let's have a look at the menus. Okay, so they have my favorite type of menu, which just offers each of kind of the product verticals or at the product features.

So there's the data pipeline, data workspace and data productivity. Same here. So they have just, oh, okay, that's nice. So it's just segmented by use case industry and department as it was below.

But it's nice to have that repeated in the menu. Then they have the general, you know, partners resources sign in, let's have a look with the sign in.

This will just be non-descript as they should be. Yeah, that looks normal. Okay, let's have a look at one of these.

What would I probably want to look at? Have a look at productivity. The future of work is data driven. I thought it was remote, but okay.

Activate and capitalize on your business data with the data productivity suite with homegrown applications designed to improve and advance daily work.

Enabling data for the worker has never been easier data in the hands of your workers. No code. Okay, so it's just fairly similar.

Let's have a quick look at that use case that I've mentioned. So there was the use case and it was departments, wasn't it?

So solutions departments marketing as I am in marketing level up with data driven marketing pitch. Lee's data productivity suite is designed to drive performance and innovation in marketing by letting data do the repeatable work so the marketers can focus on the strategic and creative work, take control of the narrative, never miss an opportunity.

Okay? Mm. There's a demo form here. Seems pretty normal. You could have got my phone number then if you pause a video, feel free to message me.

<laugh>. Okay, so let's have a, a quick recap. I don't really know what this company does. It's, so it's a data company, but, and it's for knowledge workers, which is how I would classify myself, but it's also like a, a data aggregator.

It helps you to make pictures and proposals create content. I don't really know to be honest. I think maybe with the name as well, like pitchy.

So that's like a classic like startup name right to add, like that kind of ad verbal l y at the end.

So maybe this started as a different company and then has sort of organically mutated into something else with a big, big focus on data.

I could be completely wrong with that, but I feel like it's kind of like oid, right? There's like different kinds of, of use of USPS going on here and I'm not clear like what it is why I would use it and what's the benefit of it, which is the entire point of a marketing website, right?

As a website, I think it's nice, it's cute. Like, I like the videos, I like the illustrations. It's structured while it's clean and the conversion elements are kind of discreet in a positive way.

Like they aren't all over the place. There's one option, right? You take a demo, demo page is clean. I just think it might need some work on the messaging and the product positioning and the market positioning.

Like what, what is this? What does it do for whom? And how well does it do it? I couldn't answer those questions and they are the questions I would want answering if I landed on this site after, especially after an organic search.

So yeah, I'm gonna give this a I'm gonna give it a 6.5, a strong 6.5 because it looks nice and, and functions well as a site in terms of architecture and structure and conversion.

But in terms of conveying what the company does and why I should convert it can't be any higher than that in this iteration.

So that was pitch lee.com.