How To Write Great LinkedIn Messages

All right. Here's how to write your own messaging sequences. So to start, there's a hopeful Intercom guide that we'll have sent you on how to write.

Great copy. So we're going to go through a couple of best practices and then go into specifics on how to structure each message and the sequence.

And finally finish up with some top performing examples that you can model off of. So to begin some best practices at the top here first is to just remember that timing is essential in outbound sales.

We want to understand that prospects aren't actively looking for us like an inbound lead. And so therefore we have to have a dialogue with them, build a relationship and then enlighten them about a problem or a much better way to do something.

Well, the next is to write like you're talking, remember that you're sending these messages as one-to-one connection requests and follow-ups, or at least our system is for you.

But with that, you want your copy to read very conversationally. So after I write something, I like to speak it out loud.

Next, just be extremely clear and keep your sequences and messages short. Don't be vague, be specific as specific as possible to break through the noise, use insider language, which is words are your prospects actually use in their job makes you appear far more credible along those same lines.

Does you use social proof case studies, third-party testimonials big numbers, et cetera, and then finally, to be helpful and valuable.

So instead of only asking for the call or going hard into the cell from the start we want to offer value.

And then, so what this is a principle of, instead of just stating what you do all the prospect cares about is so what, how can it benefit me?

So when you're saying my software does a, B and C, it does a, B and C, so that you can become more efficient, save money, et cetera.

I would just get more specific on, on the benefits. And so here's specifically how to structure sequence. So to start with the connection requests, we rarely pitch in this message, keep it short, casual, make it fit on one line, ideally, and then keep your mentionable persona in the first 70 characters

. What I mean by that is that niche. You built your list around, make sure you include that somewhere in the first seven to nine words, or it will be cut off from the view prospects.

See, when they get a connection request, your second message. Keep it short, no more than two or three lines. Start with a connector, like thanks for connecting or nice to meet you.

And then some of our, most of our highest response rate clients and campaigns, Assa discovery question. So some sort of question that doesn't need to be super complex, but cracks the door open towards your service and what you provide.

Typically this is around a pain point or how your prospects currently getting a job done today. You know, people are much likely to respond to your offer.

You've had a dialogue with them. I'll show you specific examples of all of this third message. Start with a softener here, like circling back or following up.

Really just bumping the message above because people really are busy, but here you can explain more about what you do.

You know, the reason I asked my question above is because I do a, B and C, so that AB and C, um, and then also consider some creative value-driven ass, our highest response rates again, come from these.

Another word for them is in the irresistible offer, you know, something soft, like, can I send you a few case studies?

Are you open to learn open to learning more about this, et cetera.

And then really important note use social proof and their second or third message kind of like I touched on before.

Um, Hey, we've helped clients like Amex and Nike, you know, reduce their shipping speeds by X amount, fourth message. Two ways to approach this.

This is the final message and the sequence, although you cannot have fifth, um, typically by now they haven't responded because they're not is they're busy or uninterested.

And so some reasons they're uninterested is they have some objections. Oftentimes this can be timing, like maybe they're just super busy this quarter, but they're actually interested in you just RA now.

So sometimes I just like to ask a question or call this out and others relevancy, maybe we're contacting the wrong person, someone else, overseas logistics or accounting.

Um, another option is to paste a great link. I only recommend this. If you truly have a well-designed super valuable link, like a case study, a video landing page, blog posts, et cetera.

And you can just leave it as some value. Oftentimes prospects will say thanks to that. So looking at some top performing sequences here, I won't go through these word for word, but there's at least five to eight examples in here.

Hopefully you can find one that's in a world similar to yours, but you'll see a lot of these same principles that I just went over.

Um, the measurable persona founders in LA. So I built my targeting list of only founders only in LA. So I can say this it'll cut through the noise and seeing personalized second.

Um, here's where I go for one of those offers. So I know that instead of pitching, maybe this client will want to see examples of Instagram and Facebook ads.

I built as a, as a

Graphic design agency. Um, next is

The same sort of creative offer this digital marketing agency. She realizes that, um, she picked a niche, first of all, of manufacturing, execs, and next, instead of just asking for a call, she says, Hey, I made this irresistible offer for you.

I built a custom analysis around X for you. Can I just ask you a couple questions? And what's the best email to send that to, um, I won't go through all of these again, you'll notice that they've all picked menstrual personas.

This clients only reaching out to people with the job title of diabetes, educator, or synonyms of that second message. Here's where they also discover your question.

Hey, as a job title, are you having, uh, you know, a pain point with X, this works extremely well for this client.

Who's been on almost two years now. Um, I won't go through all of these, but you'll start to notice the patterns extremely short.

This client uses social proof very, very early. You can see as conversational tone here. Very, very conversational, very short third messages, just a bump.

Um, so scroll through these when you get the chance and good luck with writing your sequence and best of luck to you.