Fundraising Secrets: The Top 5 Things Investors Look For 👀
3 mins
Hey there! In this video, I'll be sharing the top five things that investors look for when considering funding for your business. As someone who has raised millions for over 100 companies, I've got some valuable insights to share. We'll dive into the importance of communication, transparency, performance, personality, and passion. These factors go beyond just having a killer pitch deck or finance model. So, if you're looking to secure funding and want to know what really matters to investors, this video is a must-watch. Get ready to take your fundraising game to the next level!
View Comments and ReplyTranscript
Show Transcript
I've been working full-time now on fundraising for other people's businesses since 2018 and I've raised millions with over 100 companies and before that I was raising funding for my own businesses from VC investors, elite athletes and high net worth.
And here's the top five things they look for, and it's never what you think. The main question I get asked all day in my inbox, what's your success rate?
Can I raise funding? Do you think you can help me? And ultimately, it's impossible for me to state that. Because there's so much more to being investable than just the documents.
Yes, I can make you the best pitch d***. We can make you the best finance model. We can create the best investor outreach program in the world, but it all comes down to that gut feeling.
Understanding what creates that is much more important. So the first thing is communication. Communication is the fundamental basic. You know that it's part of every successful relationship and investors are trying to weed out those.
That they think are just going to email them once a year when their bank accounts empty and they need some cash.
How you can show that's not you is by showing that communication is part of the DNA in your business. Well-documented team meeting.
Things, open channels of feedback, and clarity and vision are all great indicators. The next transparency, obviously again, but transparency breeds trust, and in an environment where trust is everything, you need to double down on this.
We do that by reporting financials, open discussions about the challenges that you've got and ultimately sharing roadmaps, roadblocks and everything in between really help to foster that.
The next is performance. Ideas are everywhere. I get 100 ideas a day in my inbox. We're swimming in ideas. But execution and truly great execution is rare, you know, to do that.
And to show that, you need regular performance reviews with KPIs, tracking metrics. As the entrepreneur, you should own that. You can't farm that out to anyone else.
It should be right there. You should tattoo it on your eyelids so you can. Read them while you sleep. Personality is king in this sort of queen in this scenario and my skills and knowledge and everything else is critical.
You know, vibrant personality is infectious. And it can get people to come along on your vision. The way to do that and the way to show that is to have a great team in the business, nurture in an environment where personalities can thrive.
Who you have around you. Is a massive indicator for an investor. Take a look left and right and see how you think you'd come across to an investor.
Passion is the driving force for any business. Shows that you've got what it takes to smash through walls and go the extra mile.
It's that resilience, that innovation that keeps you going when the chips are against you. So to do that, we encourage passion projects.
Within the business. Celebrate small wins, you know, sharing that why around your mission are all great ways to do this.
Transcript
Show Transcript
I've been working full-time now on fundraising for other people's businesses since 2018 and I've raised millions with over 100 companies and before that I was raising funding for my own businesses from VC investors, elite athletes and high net worth.
And here's the top five things they look for, and it's never what you think. The main question I get asked all day in my inbox, what's your success rate?
Can I raise funding? Do you think you can help me? And ultimately, it's impossible for me to state that. Because there's so much more to being investable than just the documents.
Yes, I can make you the best pitch d***. We can make you the best finance model. We can create the best investor outreach program in the world, but it all comes down to that gut feeling.
Understanding what creates that is much more important. So the first thing is communication. Communication is the fundamental basic. You know that it's part of every successful relationship and investors are trying to weed out those.
That they think are just going to email them once a year when their bank accounts empty and they need some cash.
How you can show that's not you is by showing that communication is part of the DNA in your business. Well-documented team meeting.
Things, open channels of feedback, and clarity and vision are all great indicators. The next transparency, obviously again, but transparency breeds trust, and in an environment where trust is everything, you need to double down on this.
We do that by reporting financials, open discussions about the challenges that you've got and ultimately sharing roadmaps, roadblocks and everything in between really help to foster that.
The next is performance. Ideas are everywhere. I get 100 ideas a day in my inbox. We're swimming in ideas. But execution and truly great execution is rare, you know, to do that.
And to show that, you need regular performance reviews with KPIs, tracking metrics. As the entrepreneur, you should own that. You can't farm that out to anyone else.
It should be right there. You should tattoo it on your eyelids so you can. Read them while you sleep. Personality is king in this sort of queen in this scenario and my skills and knowledge and everything else is critical.
You know, vibrant personality is infectious. And it can get people to come along on your vision. The way to do that and the way to show that is to have a great team in the business, nurture in an environment where personalities can thrive.
Who you have around you. Is a massive indicator for an investor. Take a look left and right and see how you think you'd come across to an investor.
Passion is the driving force for any business. Shows that you've got what it takes to smash through walls and go the extra mile.
It's that resilience, that innovation that keeps you going when the chips are against you. So to do that, we encourage passion projects.
Within the business. Celebrate small wins, you know, sharing that why around your mission are all great ways to do this.
More than 25 million people across 400,000 companies choose Loom
For Mac, Windows, iOS, and Android
My teammates and I love using Loom! It has saved us hundreds of hours by creating informative video tutorials instead of long emails or 1-on-1 trainings with customers.
Erica GoodellCustomer Success, Pearson
Loom creates an ongoing visual and audible experience across our business and enables our employees to feel part of a unified culture and company.
Tyson QuickCEO, Postclick
My new daily email habit. Begin writing an email. Get to the second paragraph and think 'what a time suck.' Record a Loom instead. Feel like 😎.
Kieran FlanaganVP of Marketing, HubSpot
Loom amplifies my communication with the team like nothing else has. It's a communication tool that should be in every executive's toolbox.
David OkuinevCo-CEO, Typeform
My teammates and I love using Loom! It has saved us hundreds of hours by creating informative video tutorials instead of long emails or 1-on-1 trainings with customers.
Erica GoodellCustomer Success, Pearson
Loom creates an ongoing visual and audible experience across our business and enables our employees to feel part of a unified culture and company.
Tyson QuickCEO, Postclick