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Cold outreach & sales prospecting

1 min

Add a personal touch to cold sales outreach initiatives to standout from the pack and help close leads with Loom.

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Hey, how's it going. My name's Carl as a sales representative here at Loom. I understand the need to be personable and really stand out when it comes to outreach.

So with cold outreach specifically, I love adding Looms, my sequences to be more personable and really get more out of each email that I sent.

What I love doing is more specifically bringing up someone's LinkedIn profile and speaking to them directly.

So they understand that I'm trying to be as personable as possible. And it's not just a mass email send off with this.

I might touch on some points that I see on their profile and really try to connect with them in some way.

This, you know, really helps break through the wave of emails that some folks are getting and really stands out in some people's eyes with specifically leads that, you know, tend to get away from me or need money to follow up later, or might need to nurture a little bit for a couple months.

I love using Loom specifically in slightly different way. And what I like doing is, you know, starting a conversation specifically on where we last left the last conversation, and this might be, you know, a good refresher for them to restart conversations with you when you reach out to them.

So specifically with cold and nurturing out outreach, I love using Loom and it's a fantastic way to help my open rates, response rates, and even, you know, sometimes my click-through rates.

So thanks for listening and hope. This helped.

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Loom creates an ongoing visual and audible experience across our business and enables our employees to feel part of a unified culture and company.
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