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Brief an agency or freelancer with Loom

2 mins

Put content briefs together for any writers on your team to keep them informed without waiting on their next availablity to meet synchronously.

Transcript

Show Transcript

Hi, I'm Nick from Looms marketing team. And this is how I use Loom to send a content brief to a writer.

And so, Hey, Hey Austin, here is the, the, the content brief for the how to send a video through email post.

And so I have the title here of send a video through email in less than five minutes. The desired URL will be this short blog slash video email.

All the metadata and supporting keywords are here. So the main keyword to hit on is again, how to send a video through email with some supporting keywords of large videos, large videos through email Gmail, which is the most popular email client.

And then also how to send a long video through email. The intent of this is really a how to guide where users are coming and searching for this, this keyword to get a specific action and step by step walkthrough of how to send videos in email.

So I also included some content to beat and some internal links. So please reference these links when you're going and writing your content.

I also included our SEO checklist of titles descriptions headings. And if you include any images, please also include all text.

That is a descriptive definition of what this, that image that you refer fencing is. And so finally, here's the, the outline I'd like you to follow.

So starting off with, what are the benefits of using video and email? It could increase engagement. It's more unique it's person.

It's also different most most emails don't have videos and certainly don't have personalized video in them then following to when to send a video email, not every email needs a video in it.

And so one of the use cases, the times the occasions that someone might want to send a video email to kind of inspire the reader and just give them some information tips on what makes a good video.

This doesn't have to be exhaustive and could be its own post, but some things like good lighting, a clear call to action an animated preview.

So when you record a Loom, you can kind of wave to make a gift in the beginning of the video.

And then, you know, lastly, some tips on how to send a video through email with Loom. And so that's the step by step walk through for this piece of content.

Let me know if you have any questions.

Transcript

More than 14 million people across 200,000 companies choose Loom

My teammates and I love using Loom! It has saved us hundreds of hours by creating informative video tutorials instead of long emails or 1-on-1 trainings with customers.
Erica Goodell

Erica GoodellCustomer Success at Pearson

Loom creates an ongoing visual and audible experience across our business and enables our employees to feel part of a unified culture and company.
Tyson Quick

Tyson QuickCEO at Postclick

My new daily email habit. Begin writing an email. Get to the second paragraph and think 'what a time suck.' Record a Loom instead. Feel like 😎.
Kieran Flanagan

Kieran FlanaganVP of Marketing at HubSpot

Loom amplifies my communication with the team like nothing else has. It's a communication tool that should be in every executive's toolbox.
David Okuinev

David OkuinevCo-CEO at Typeform

My teammates and I love using Loom! It has saved us hundreds of hours by creating informative video tutorials instead of long emails or 1-on-1 trainings with customers.
Erica Goodell

Erica GoodellCustomer Success at Pearson

Loom creates an ongoing visual and audible experience across our business and enables our employees to feel part of a unified culture and company.
Tyson Quick

Tyson QuickCEO at Postclick