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Personalized sales outreach

2 mins

Discover new ways to boost reply rates, conversion rates, and close deals using async video messaging for sales outreach.

Transcript

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Hey, my name is Hannah and I am on the sales team here at Loom. I wanted to record this loo to show you a couple of different ways that I use Loom for sales outreach.

I notice much higher reply rates and conversion rates. When I incorporate video messaging into my outreach across a couple of different tools and motions, I will explain that to you.

And I hope that you'll find the same value that I do as I am reaching out to. And closing deals.

One of my favorite ways to use zoom for sales is to check in with my customers and to just create a bit more of a personalized touch when I'm reaching out to new customers.

So I will run some stats or run some numbers on their account and pull the top personas and metrics that we look for as far as success goes, when we are looking at new accounts.

So I pulled these metrics for one of my customers and will now record an example loo to show you what I might say to them.

If I'm just doing a quick check-in or just looking to add a more personalized touch to the email. Hey John, this is Hannah from Loom and I'm your account manager for the next little bit here.

I wanted to check in and share with you some user personas that we've noticed over the last quarter, your sales marketing, and customer success teams are deploying Loom at a rapid pace.

And we have seen 1500 videos plus being recorded over the last quarter with 446 views and 38 total hours recorded.

These are really high metrics and wanted to just check in and make sure that you guys are comfortable with this in which we are using Loom and wanted to make sure that you feel equipped to continue to move forward and hope that you feel comfortable asking me any questions you may have moving forward.

Let me know if you need anything and we'll talk soon. Another way I use Loom is to pitch our business plan to smaller teams and customers.

So our business plan as quite affordable. So, so I just record over this slide and share that with customers to have them upgrade self serve and walk them through that buying experience.

So I will now record a Loom showing you how I connect with customers at scale, walking them through pricing and making sure they feel equipped to sign up for Loom themselves.

Hey there, my name is Hannah and I wanted to share at the pricing for our Loom business plan with you.

So you feel comfortable sending up for Loom yourself and reaching out with any questions you may have about the growth of your account.

Our business plan is $96 per user per year, which breaks down to about $8 per user per month. And that is a 20% discount.

If you pay annually upfront, our business plan paid monthly is $10 per user per month. And you can let me know if you have any questions about that billing structure.

You currently have 10 free licenses on your account and each additional license moving forward will be at list price. You can see pricing on that bottom bullet point there.

If you have any questions, please let me know. I'm going to link your contract above. So your team can assign that.

And we are hoping to close that by the end of the month. So let me know as soon as possible if there's any questions surrounding that.

Thank you. Have a great weekend. All right. There's a couple of example, Looms. And then here is the Loom itself that I would copy the link to and then paste in an email to a customer to really have my Loom look nice and branded with that nice little gif and graphic of my face there. So adds a personal connection. Yeah, I love that. I hope you found this helpful and if you have any questions, feel free to reach out to our team.

Have a good one.

Transcript

More than 14 million people across 200,000 companies choose Loom

My teammates and I love using Loom! It has saved us hundreds of hours by creating informative video tutorials instead of long emails or 1-on-1 trainings with customers.
Erica Goodell

Erica GoodellCustomer Success at Pearson

Loom creates an ongoing visual and audible experience across our business and enables our employees to feel part of a unified culture and company.
Tyson Quick

Tyson QuickCEO at Postclick

My new daily email habit. Begin writing an email. Get to the second paragraph and think 'what a time suck.' Record a Loom instead. Feel like 😎.
Kieran Flanagan

Kieran FlanaganVP of Marketing at HubSpot

Loom amplifies my communication with the team like nothing else has. It's a communication tool that should be in every executive's toolbox.
David Okuinev

David OkuinevCo-CEO at Typeform

My teammates and I love using Loom! It has saved us hundreds of hours by creating informative video tutorials instead of long emails or 1-on-1 trainings with customers.
Erica Goodell

Erica GoodellCustomer Success at Pearson

Loom creates an ongoing visual and audible experience across our business and enables our employees to feel part of a unified culture and company.
Tyson Quick

Tyson QuickCEO at Postclick