Week 1: Calculating Your CAC & LTV (And Full Unit Economics) 🧮
Ryan Allis・
2390 views
11 comments
Klaus Bartosch
Oct 14, 2024
I see all to often companies understate "total sales and marketing costs" by not including full salary and overhead costs together with marketing investments". Your video could be clearer about this. Its a great video btw! Monthly churn needs to consider the range in value of a "customer". It is not uncommon for example for a company to have say 100 customers, but 80% of its revenue comes from 20%. A churn of say 5% of the number of customers will result is a different impact if its from the top 20% of customers. Churn by "accounts" as you call them would fix this.
Ryan Allis
Oct 14, 2024
🙏
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Gerrit Glaß
Oct 18, 2024
if you pay an advisor or sales rep a revenue provision (lets say 10% over next 2 years), this should be recognized as CAC as well?
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Gerrit Glaß
Oct 18, 2024
if you pay an advisor or sales rep a revenue provision (lets say 10% over next 2 years), this should be recognized as CAC as well?
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Anonymous
Nov 22, 2024
Awesome thanks Ryan!
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Anonymous
June 19
Thank you, Ryan! 🙏
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Anonymous
Oct 15, 2024
Very insightful! Great job!
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Anonymous
Oct 15, 2024
Thank you, Ryan! 🙏
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avi cohen
Oct 20, 2024
Thank you, Ryan! 🙏
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Anonymous
Feb 24
Thank you, Ryan! 🙏
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Anonymous
Mar 31
Thank you, Ryan! 🙏
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Niks Jansons
June 17
Thank you, Ryan! 🙏
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