Possibilian Perspective: Wren
Michael Lewkowitz・
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Adam Lerner
Feb 6, 2020
First off, I am so pleased to see what you put together and using LinkedIn in this way. I have to be honest that on first blush my reaction was another startup with a passive, consumption forgiving model for working on the climate emergency. I am so glad I stuck around for your explanation, as I think there are some really interesting possibilities once the subscribers are on board. However, I think it will be no small feat to convert them from passive participants purchasing a subscription to allay their guilt into active managing their own life and being part of a community who is looking to make a broader impact together. <br><br><div>Per your point about gathering all the data points to help one better evaluate their own carbon footprint, I imagine a Mint like scenario in the carbon space. But there will need to be a significant amount of trust created, particularly given the growing skepticism of data aggregation and it being used for non-transparent means. However if they can get past that, Wren could make a substantive contribution.</div><div><br></div><div>The possibility that you identify around the significance of the community and the platform's role in identifying and pursuing climate action interventions that might be taken collectively is really inspiring. Thanks again for sharing.<br></div>
Michael Lewkowitz
Feb 7, 2020
Adam, thanks for taking the time for this thoughtful reply. It's neat to see how some signals for all this show up already in the language they use and what they focus on. Glad you're seeing the potential too.
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