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HR

How video messages empower our People team

The Loom team incorporates quick video messages into all aspects of HR, from talent acquisition through onboarding and day-to-day communication with current team members. Using Loom helps the People team stay human, especially as the company changes.

Now that Loom has more than 70 team members and counting, it’s imperative that we scale our talent acquisition and people operations without ever losing the human touch. Video messaging has been our not-so-secret tool for supporting a growing company with intention and empathy. 

We use Loom in every aspect of HR, from recruiting new talent through sending exciting (and more mundane) updates out to individuals and the company as a whole. Not only do these quick videos give us a way to support prospective and new team members, but they also help us clarify important HR details in more efficient and (dare we say) fun ways. 

Here’s how our product makes us better at helping people every day: 

Talent acquisition

Cold outreach emails

If you’ve ever received a cold email from a recruiter, you know it usually sounds the same: “We’re interested in speaking to you about x role ...” 

At Loom, we send out video messages to a hand-picked list of potential candidates for the jobs. Our looms are personalized and one of a kind. They make an impression and lead to higher engagement scores from the get-go. 



Job announcements

Hiring managers often leverage looms to announce job openings on Twitter and LinkedIn. These videos are an engaging way to grab people’s attention and walk them through the nuances of each role. 

Plus, because you’re sharing the details in such a personal medium (and on personal social media channels), everyone feels more connected to the opportunity from this first point of contact. When people comment, react to and share the posts, it amplifies the opening and strengthens the pool of candidates who apply.


Manage the recruiting process

The recruiting process is complicated, no matter how much you streamline it. We use Loom to show team members how to navigate our recruiting tool at each stage of the funnel and to prep interviewers on candidates. 

Looms also keep us moving forward with fewer real-time meetings. We show hiring managers LinkedIn profiles of the candidates we like best, and give regular updates over video messages to maintain our progress.


Candidate evaluations

At many other companies, candidates receive an assignment that they send back to the recruiter via Google Docs, Sheets, or whatever tool they completed the assignment in. 

At Loom, we’ll sometimes ask prospective team members to complete the assignment and send it along with a five-minute loom. This way, we can see each candidate present their project in a way that gives us some insights into their personality and working style. Adding in a “Loom step” enables us to scale the interview process without sacrificing thoughtfulness or insights into the candidate.

Our new Recruiting Coordinator, Ashley Yip, recorded this (excellent!) Loom video as part of her take-home exercise.
“Come join us” videos 

Imagine if you receive an offer for your dream job. Along with your formal offer, you get a bunch of personalized looms from everyone on your interview panel. 

When we get to the stage where we make an offer, we want to share how excited we all are to have our new teammate join us. What better way to do that than through a bunch of ecstatic video messages?


Onboarding 

A warm welcome

We want to be particularly helpful to new hires during the onboarding process. Loom helps us communicate essential information while also giving team members a warm welcome. 

When we’re flying someone out to San Francisco for onboarding, we send them a loom to share all the details and walk them through where they’ll be staying, how to get to our office, and even what the weather is going to be like that week. Using maps and visuals make it easy to ensure that everyone’s prepared — not just to join our team, but to enjoy our city, too. 


Announcements

Team updates 

It’s our job to give Loom teams the information that they need, whether we’re explaining new benefits or announcing the location of our next company retreat. 


Creating looms gives us a tool to be expressive and intentional without requiring that everyone join us in real-time. Instead, we can give everyone the space to absorb the announcements at their own speed, and in their own working hours. 

Because people work across different time zones, no one’s left out or missing information.

Human-focused communication

On the People team, our job is to help team members feel seen, heard, and supported. Bringing opportunities and information to people over video enables us to share authentically, conveying important messages with a fuller range of both verbal and nonverbal communication. Loom empowers us to speak with empathy while prioritizing efficiency on our team and beyond. 

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