{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/0064cda70808443fa20919131ab87437\" frameborder=\"0\" width=\"3840\" height=\"2880\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":2880,"width":3840,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":2880,"thumbnail_width":3840,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/0064cda70808443fa20919131ab87437-41df476137895c31.gif","duration":420.366732,"title":"Strategic Blueprint for CTV Success in Retail and E-Commerce 📈","description":"In this video, I dive into how retail and e-commerce brands can leverage connected TV (CTV) to enhance campaign performance for sustainable growth. With CTV ad spend surging 35% year over year and projected to double by 2026, it's crucial for brands to invest in measurable, shoppable video formats. I share insights on using our mountain match targeting to connect with the right audiences and emphasize the importance of refreshing creative content regularly. I encourage you to consider a three-campaign strategy that includes prospecting, retargeting, and leveraging existing customer lists to maximize engagement. Make sure to evaluate your campaign performance and budget accordingly, especially during key sales periods."}