{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/00ae0a1c041a4b9bbf26e6c401bcdb94\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/00ae0a1c041a4b9bbf26e6c401bcdb94-edf43e276bae27d2.gif","duration":1143.261,"title":"Designing a Brand Identity for ROCKIT Productions","description":"Hi there! In this video, I walk you through my branding process for Rocket Productions, a music theatre training company, as I work on developing their visual identity and marketing strategies. I’ve conducted a competitor audit and created branding decks to help define their unique story and values, focusing on themes of belonging and community. I presented several logo concepts that they responded positively to, particularly those that incorporate upward momentum and inclusivity. I also touched on upcoming apparel designs for our summer school program. I’m eager to hear your thoughts and any opportunities you might have for collaboration or feedback!"}