{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/00d9cc68a394420a80b0a1b76f4609e4\" frameborder=\"0\" width=\"1728\" height=\"1296\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1296,"width":1728,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1296,"thumbnail_width":1728,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/00d9cc68a394420a80b0a1b76f4609e4-8df1525479a7e12a.gif","duration":361.661,"title":"Zero Risk Appointments for Hardscapers","description":"This Loom explains Apex Acquisitions’ zero-risk performance marketing model for hardscaping contractors. It argues traditional marketing fails due to high retainer agencies, over-promises, and unqualified “ghost” leads, and instead focuses on completed, qualified sit-downs only. Apex uses 100 percent private leads in a designated area, a four-point homeowner qualification process, a 10-minute pre-call to confirm decision-makers are home, and minimum budgets of $15,000 or more. Pricing includes an $800 setup fee, ad spend starting at $20 to $30 per day, and $250 to $300 per seated appointment with no cost for cancellations or unqualified prospects."}