{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/01eae4d96ed14866955963d6cf5629e1\" frameborder=\"0\" width=\"1268\" height=\"951\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":951,"width":1268,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":951,"thumbnail_width":1268,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/01eae4d96ed14866955963d6cf5629e1-785e538777e49e43.gif","duration":234.08,"title":"Buffer’s Radical Transparency Opens the Playbook","description":"This Loom highlights Buffer’s Open transparency page as a key differentiator. It explains that Buffer, unlike many VC-backed competitors, intentionally focuses on profitability and uses transparency since 2010 to build trust. The page shares monthly metrics such as 2.1 million in monthly recurring revenue, monthly active users, average revenue per user, and annual recurring revenue, plus shareholder updates, salary information, and where subscription money goes, including that most supports salary and equipment. It also includes details like time off, product roadmap and customer experience scores, and sign-up run rate."}