{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/04741b8014c54c0e803be2dc1e4185e3\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/04741b8014c54c0e803be2dc1e4185e3-4d3c1b16185e286d.gif","duration":1284.533333,"title":"Change Management ","description":"This Loom explains how to navigate veterinary hospital change using a goal-oriented change management model based on Proci ADKAR. Dr. Rachel Helpin emphasizes that change is hard because it can expose vulnerabilities, but it is inevitable in medicine, so leaders should build skills for implementing change. She walks through five milestones: awareness through two-way, repeated communication (5 to 7 times) with executive sponsorship and manager buy-in; desire by addressing “what’s in it for me,” anticipating and engaging resistors; knowledge and ability via role-based training and go-live support; and reinforcement through ongoing momentum, recognition, and accountability as the most comfortable habits. "}