{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/04c9bf71a4be43649e08bd63211ebaa4\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/04c9bf71a4be43649e08bd63211ebaa4-90d1054b386b3482.gif","duration":569.5,"title":"40 Days to Personal Brand Transformation","description":"This Loom explains a 40 day personal brand transformation process based on personality, life stories, beliefs, and how those beliefs shape content and offers. It argues that each story teaches either a lesson or trauma, and that personality determines how stories shape beliefs, which then drive brand messaging. The program runs from October 1 to November 9 and has structure from day one to day 30 writing 30 stories, then day 30 to day 40 refining beliefs, message, offers, and a content plan. It also includes a content fast, daily movement and mindfulness, daily social posting, daily prompts, and weekly coaching calls for Night Out Nation members."}