{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/0511d993676449c8b196a0361855ee8b\" frameborder=\"0\" width=\"1664\" height=\"1248\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1248,"width":1664,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1248,"thumbnail_width":1664,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/0511d993676449c8b196a0361855ee8b-00001.gif","duration":226.53333333333333,"title":"Tiering Contacts and Personalized Sequences","description":"In this video, I discuss the importance of tiering contacts and how to create personalized sequences for different types of customer contacts. I explain the criteria for tiering contacts, such as their relationship with your team and their involvement in the buying process. I also provide recommendations for personalized sequences based on whether the contact is above or below the line, and whether they are a product user. Additionally, I introduce the concept of multi-threading and how it can help expand your buying committee. Watch this video to learn how to optimize your outreach strategies and increase response rates."}