{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/061f52b825934dccbddcfa3ebc6b856a\" frameborder=\"0\" width=\"1668\" height=\"1251\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1251,"width":1668,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1251,"thumbnail_width":1668,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/061f52b825934dccbddcfa3ebc6b856a-d610a6514fc9e0c4.gif","duration":961.717,"title":"1Media revenue engine for Irish home improvement companies","description":"This Loom explains how OneMedia is building a predictable lead-to-revenue system for Irish home improvement businesses instead of relying on inconsistent referrals, word of mouth, and ad hoc follow-up. It focuses on engineering growth start to finish using a connected one-CRM setup with lead intake (paid and organic), AI follow-up within two minutes, appointment booking, and quoting, plus tracking metrics like cost per lead, show rate, close rate, average job value, deposits, revenue, and ROAS. The approach uses the Revenue Bible Method with five pillars and reverse-engineers monthly goals such as 100,000 per month by calculating required leads, appointments, and conversion targets while factoring out tire kickers. Results are supported with examples including Marler Bathrooms, Lorcan, one booked 12 garden rooms, Firal Privacy, and SW Heaton."}