{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/06557b74181b4dec9adebe15f88dc51e\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/06557b74181b4dec9adebe15f88dc51e-00001.gif","duration":546.381667,"title":"M1L1-Understanding-the-Power-of-Storytelling-in-B2B-Marketing","description":"This lesson will explore the fundamental importance and potential of storytelling in B2B marketing. Even in technical businesses, the power of storytelling can effectively communicate the value of a product or service without explicitly listing all the features."}