{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/068d9ec021c2408383926f61db2de033\" frameborder=\"0\" width=\"1962\" height=\"1471\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1471,"width":1962,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1471,"thumbnail_width":1962,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/068d9ec021c2408383926f61db2de033-e4e77cd232268afb.jpg","duration":340.841,"title":"Local SEO for Contractors, Service Area Ranking","description":"This Loom explains how contractors can improve local SEO by creating dedicated pages for each service and each service area. It notes that people often search on Google with queries like plumber near me or for a specific job in a city, such as re-roofing St. Catharines or drain cleaning Toronto. The speaker criticizes the common contractor trap of listing services and service areas only as text links, saying that will not rank, and stresses that Google needs interconnected pages showing the service and the location together. Using the example of Reddins Contracting, he shows separate pages for services like kitchens and basement finishing linked to specific cities, with the same services offered in each area. He also mentions that reviews, videos, and maintaining at least four-star ratings can further boost rankings, but the page structure is presented as the basic critical foundation."}