{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/06b26d67fedb4f98bdbe19831f86061e\" frameborder=\"0\" width=\"1850\" height=\"1387\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1387,"width":1850,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1387,"thumbnail_width":1850,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/06b26d67fedb4f98bdbe19831f86061e-ae9e55e51987c29a.gif","duration":2728.406,"title":"10X - Training - Client Case Study + Why most coaches don't see the results they want with paid ads","description":"This Loom explains why most high-ticket coaches do not get strong returns from paid ads and how to fix it. Audrey argues that ad performance depends mostly on funnel foundations and messaging rather than ad tactics or tech, outlining a four-step process: funnel and foundation audit, buyer psychology and ad creative messaging, data-based troubleshooting after launch, and then scaling and refinement. She shares recent client results such as $24,000 in 5 weeks on about $2,700 ad spend, a 16x blended ROAS, and other outcomes including clients seeing high-ticket applications quickly and ads becoming effectively free. She also notes her experience managing over $10 million in ad spend and previously building a business to over $28 million total revenue, and states her agency typically works for six months with heavy focus in the first 30 days and no guarantee."}