{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/0705e018e7104abba496eab4dbf2cddb\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/0705e018e7104abba496eab4dbf2cddb-1717075457429.gif","duration":1020.815,"title":"Google Analytics—tracking revenue from donations","description":"In this video, I explain how to analyze Google Analytics data related to donations. I discuss the key metrics to look for, such as the number of transactions and items purchased. I also highlight the importance of categorizing donations and understanding if they are one-off or monthly. Throughout the video, I demonstrate how to navigate the analytics platform and use comparisons to gain deeper insights. By the end, viewers will have a better understanding of how to track and evaluate donations from different ad campaigns."}