{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/079d4b7326a845479f9a789898528b5d\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/079d4b7326a845479f9a789898528b5d-00001.gif","duration":488.94,"title":"A Walkthrough of GA4 Built-in Reports 📊","description":" Hi everyone, in this video, I provide a high-level walkthrough of the built-in reports available on the GA4 platform. I explain how to access the reports, starting with the Reports tab and the Reports snapshot, which gives you a general overview of your data. I highlight the real-time tab, where you can see recent site activity and user locations. Then, I dive into the user acquisition report, which shows the first traffic source for visitors landing on your site. I also discuss the traffic acquisition report, which provides insights into traffic sources for each session. Additionally, I explore the engagement collection, covering events, conversions, and pages data. Finally, I touch on the monetization collection, which is relevant for e-commerce sites. Throughout the video, I emphasize the customizability of the reports and suggest using the exploration feature for more ad hoc style reports. I hope you find this walkthrough helpful!"}