{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/07c1386c36404d8e88975d7c2d75b994\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/07c1386c36404d8e88975d7c2d75b994-c7bbe646424bb2c5.gif","duration":134.294,"title":"Understanding Phrase Match Pausing in Ad Accounts","description":"In this video, I discuss the impact of pausing keyword matches, specifically focusing on the term 'Box' and its variations like 'Box Hill.' I explain my reasoning that if I pause a single term, it should affect related terms at the two, three, and four levels, and I suggest that the software could have a feature to automatically pause these related terms. I also mention that some terms were manually paused in this old account, which complicates the overview. I would appreciate your thoughts on whether this logic makes sense and if you think the software should include the suggested feature."}