{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/0a16db6e453545339fb391308ad9babe\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/0a16db6e453545339fb391308ad9babe-ea15a79bb6d021f6.gif","duration":64.586,"title":"Enhancing E-commerce Financial Tracking 📊","description":"In this video, I introduce myself as Bryce Torres, the Director of Acquisition and Retention at HUMN, and share my insights from 14 years in digital marketing. I discuss the importance of tracking true e-commerce financials, including COGS, variable and fixed costs, to maximize our contribution margin. I believe this framework can significantly improve our profitability. I encourage you to consider how we can implement this tracking in our strategies moving forward."}