{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/0a46e6b1dcc146678968db3b63ba2285\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/0a46e6b1dcc146678968db3b63ba2285-186349aed3a7fc7b.gif","duration":195.985,"title":"ABU TikTok Strategy, Trust and Proof System","description":"This Loom presents a TikTok brand strategy for All Basics Uniform (ABU) to close a performance and messaging gap. Jayden Bekintoy found ABU’s weakest results in its competitor set, noting two of three videos had no voice and no call to action, one wasn’t shot in-house, and the website voice is less confident than the TikTok opportunity. He outlines three pillars of earned trust through real school partnerships, built-to-last messaging using one wardrobe for 7am to 7pm, and a caregiver voice rooted in community, with two parent personas (Maya and Denise) and three video formats (Day in the Life, UGC style, and Transformation). He also explains testing emotional connection and real value via code partnerships and tracking engagement against the current baseline."}