{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/0a81bda4f4d449e48ce7128575b28f26\" frameborder=\"0\" width=\"1728\" height=\"1296\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1296,"width":1728,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1296,"thumbnail_width":1728,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/0a81bda4f4d449e48ce7128575b28f26-0f89141a9cd972b7.gif","duration":160.235,"title":"Segments","description":"In this video, I explain the concept of segments and how they can enhance our use of Impact Pilot by allowing us to focus on specific customer tiers or journey stages. I demonstrate how to create a segment for customers in the onboarding stage, including assigning relevant impact drivers and HubSpot properties like ARR and monthly active users. We now have a new segment called \"onboarding\" with 25 customers, complete with the properties and insights we need. I encourage you to explore these segments and consider how they can help us better understand our customers' needs. Please take a moment to review the onboarding segment and ensure we have the right metrics in place."}