{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/0ab882d0339a486a97b2d400b70fd986\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/0ab882d0339a486a97b2d400b70fd986-00001.jpg","duration":447.8333333333333,"title":"Audience Funnel 101: Create your audience funnel","description":"In this video, I, Alexandra Smith, audience director at The 19th, will guide you through the process of creating your own personalized audience funnel. By developing a funnel specific to your news business, you will gain insights into your audience's growth and be able to grow your business over time. We will discuss selecting relevant metrics, using a Google Sheets template, and analyzing your funnel for audience insights. Get ready to take your audience engagement to the next level!"}