{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/0af3961b693a4e74b3b46fdde6fdbcf5\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/0af3961b693a4e74b3b46fdde6fdbcf5-09731cd3ce3740bb.gif","duration":704.193,"title":"Building Your Firm Voice in Claude","description":"This Loom explains how to build a “Firm Voice” Claude project that writes marketing in a trained brand voice. The creator shows how to gather context by scraping website copy and collecting PDFs for brand identity, ideal client profile, email and social examples, and client testimonials, and mentions an interview of 25 questions to capture voice details. They then demonstrate creating a new Claude project (described as “Firm Voice”) and uploading the gathered content plus the 25-question prompt. The goal is to move from generic “sound like me” requests to outputs that match the firm’s messaging and frameworks."}