{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/0c968c41e55f402ca54a6e4929417b48\" frameborder=\"0\" width=\"1728\" height=\"1296\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1296,"width":1728,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1296,"thumbnail_width":1728,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/0c968c41e55f402ca54a6e4929417b48-6574a06d9b36168b.gif","duration":3128.461,"title":"Onboarding Part 9","description":"In this video, I emphasize the principle of leverage as the cornerstone of our collaboration, highlighting five key leverage rules: keep things simple, reduce anxiety, focus on high-leverage activities, prioritize relationships, and be market and data-driven. I also discuss the importance of defining your Thrive and Survive Lines to maintain psychological safety in your business. Additionally, I introduce the concept of the buyer's permit and the five phases of selling, which are crucial for converting leads into clients. I encourage you to reflect on your relationship with money and how it impacts your business decisions. If you have any questions or need to discuss your relationship with money, please reach out."}