{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/0ca9e40abbd64cc3971bc67e72ab591b\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/0ca9e40abbd64cc3971bc67e72ab591b-ad300432e0fc075c.gif","duration":79.331,"title":"Analyzing Specific Channel Overlap + Asking the Right Questions","description":"In this video, I demonstrate how to utilize the channel overlap view to analyze the intersection of marketing strategies, specifically focusing on Facebook advertising and its impact on new customer purchases over the last 30 days. By inspecting marketing platforms and analyzing overlap by tiers, we can identify which elements of the channel mix coincide with Facebook touchpoints in the path to conversion. The view reveals crucial insights, such as the percentage of conversions that involve multiple touchpoints, aiding in optimizing marketing strategies. Viewers are encouraged to follow the steps to gain a comprehensive understanding of their marketing performance."}