{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/0cf1c9dd1bc14bf280cf712971a23b01\" frameborder=\"0\" width=\"1626\" height=\"1219\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1219,"width":1626,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1219,"thumbnail_width":1626,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/0cf1c9dd1bc14bf280cf712971a23b01-aacf5f4dbbdce3e1.gif","duration":437.946,"title":"Transforming Cold Calls: How to Engage Storage Property Owners Effectively","description":"In this video, I discuss a common mistake made during outreach calls to property owners, specifically how to approach the conversation effectively. Instead of asking if they want to sell their property, I suggest reframing the dialogue by highlighting relevant market dynamics, such as the two new $500 million residential subdivisions and a nearby 76,000 net rentable square foot storage facility under construction. This approach positions you as a valuable resource rather than just a salesperson. I encourage you to research local developments before making calls to better engage owners and provide them with useful information. By doing this, you can foster a relationship that may lead to future opportunities for collaboration."}