{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/0cf1f82939e84bfbad871e15312e5f1c\" frameborder=\"0\" width=\"1152\" height=\"864\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":864,"width":1152,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":864,"thumbnail_width":1152,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/0cf1f82939e84bfbad871e15312e5f1c-full-1641409680737.jpg","duration":280,"title":"The Four Minute Revenue Manager: Seasonality","description":"We're talking seasonality with Rented's Sr. Revenue Manager, Mike Fisher.\n\nWhat is it, how you would do this on your own and how you would do it in the art platform?\n\nSeasonality is how the demand curve shifts during the calendar year. It's mostly determined upon how popular your destination is during specific times of the year.\nAnd when it's not as busy seasonality can also be based upon the home type in the same market. So for example, a one bedroom apartment may perform better in the shoulder season compared to a six bedroom home with a pool in summary peaks and valleys of the demand curve in your market, uh, in units will determine what your seasonality is.\n\nGenerally your peak seasonality will have your highest rev par while off peak. You have your lowest rev par, and we'll talk about how to maximize that revenue and rev par across all of your seasons here. We should be setting seasonality based on: historical data and what the market is currently setting prices out right now for comparable properties."}