{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/0e6fdb09ddde41c5885514622de1fd09\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/os/loom-media-content/loom/fea3a268-3215-49d5-bc5d-30c6baf16834/88ea10af-4826-4a2a-8ab5-eeab3f89aaad/sessions-thumbnails-0e6fdb09ddde41c5885514622de1fd09-2bb6bc032f19836d.gif/binary?authToken=eyJraWQiOiJtaWNyb3MtZ3JvdXAvdGRwLW9zLWFyY2hldHlwZS9vMGsxN3Q0Y3JrOHZ2ZG5uIiwiYWxnIjoiUlMyNTYifQ.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.duSosnD9PatW8FFUYKA_SEWVMbWp8sjz4f1Al3vhRX35nzSSHbWHoWbIYrW6A8AOIqeP9_-oOppsuCbid4yfoZ19kNgaUh_tKbagNRMr2dPSGLMt7fPpmWnnIUlwePJQ53jSUmE0gA11ur10wJpwhaQWHbNhbx5YaP2zSXu7fYfhsT6sLQvUU0nXLoPtvxm87mTaI8nlVn8y6Z2dRm-Rxi2rTY1WVQv9x-cBO_6OcYzKjhwYLmfNRq_-VPGm9YUkfjt-CQI9CwgOdeFxBy13t_wVHRu8d8EbTPrh8_p8FscGbeuSBZ7mBuxKK5tqvcjqOQni_FIyH_YF8DTX7QqW-A&Expires=1790389634&Signature=ijpTk4ZlflDCTnOfzUZnRRiCPD%7E0mwjGH6g9w%7ELh6hruDfmXkSN5rHNleTiklK9Zmu3f5n3Um6Nc8eTlZCMWi5MJeAyklQhEY1gvy6TaeEJSk6M07ZgLaz9QRZ0u0VLPuCU2rZfqQXNu33SLEvVInY%7EnM0aw5bmgfXAwV%7Er3IweN5Hc4t8elbJTdRo4JSqjq60h3cacShwCmjpLbEn0mbqtM4NG08C1vm6mQJ41TyMPwLmzoN9FG%7EGiJnwp08vHH3NsDE0E-bdYdHlxTAudBQiK5jhuOVn71te14sXlqjcPbrQevu8GRMerb4EtqxfnxHFp8ey%7E9gQMb7Nr7r220lg__&Key-Pair-Id=KQOSYIR44AIC0","duration":108.267,"title":"Plainview Analytics demo, 2 min: the best seller that loses money","description":"This Loom reviews the unit economics and ad performance of the brand’s skincare best sellers to decide how to reallocate budget. The serum brings 18,000 euros in the last 30 days with 61% margin, but selling costs show 25 euros of ad spend per 41 euro bottle, dipping under zero after ads, while the night cream generates about 2,600 euros (around 40% of serum-like revenue) and covers the bills. Channel returns differ with Google at nearly 5 times and Meta at about 2 times, with Meta taking 3 times the budget, and TikTok at break-even. The decision for this month is to cap Meta on the serum, move a third of that budget to night cream, and shift budget to search to recover about 2,000 euros of profit next month, based on the last 30 days ending yesterday."}