{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/0eefc718703e4054bccb8ddf506083b0\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/0eefc718703e4054bccb8ddf506083b0-c3b15d62e1bc47bd.gif","duration":3659.28,"title":"Promoting Chiropractic Through Education and Clarity","description":"This Loom discusses how chiropractors should promote their practices with professionalism, emphasizing educate with clarity over spectacle or bigger claims. Dr. Larry Loan shares that marketing gimmicks and clickbait like “shock and awe” can harm public perception, and argues the reputation gap persists because the profession has not clearly defined its clinical standard. He explains that education builds trust by offering clear diagnosis, a plan, a measuring stick, and a next step, and he repeatedly ties messaging to patient outcomes rather than philosophy. He also highlights workflow tools like Kyra Spring and AI Scribe, noting he uses AI Scribe about 99% of his day and reports reductions of around five hours per provider during prior discussion, with his office seeing seamless notes and billing."}