{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/0f03506adac543e59a69fe0fc3e4e414\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/0f03506adac543e59a69fe0fc3e4e414-b76e3e1613dd9766.gif","duration":350.209,"title":"Automated Outbound","description":"In this video, I walk you through an automated outbound system I've built in Clay, which enriches B2B company data, scores them against our ICP model, and generates personalized cold emails. I detail the stages of our process, from finding contacts to crafting email components, ensuring that only strong fits are pursued. Each email is tailored with specific prompts to enhance personalization, and we have robust error handling to maintain quality. I encourage you to review the example of a strong fit lead, Resend, and consider how we can apply these strategies to improve our outreach. Please let me know your thoughts on the approach and any feedback you might have."}