{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/0fd29954bc2d4b9a9f920a212ca7fa1a\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/0fd29954bc2d4b9a9f920a212ca7fa1a-b5cffc57b269bd72-full.jpg","duration":84.066667,"title":"From Services to Digital Product Options","description":"This Loom focuses on shifting from a service provider mindset to scaling through digital products. The speaker explains that service-based work can become exhausting and personally disruptive, requiring reinvention, while digital products offer endless possibilities. They encourage creating options for others who cannot afford one-on-one support by packaging your method into templates and assets. The Loom frames this as a second act of a business and suggests using a consistent founder expression to guide how you should scale."}