{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/0ff7f5e0a4a84af5ae8cfe165ee94a49\" frameborder=\"0\" width=\"2560\" height=\"1920\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1920,"width":2560,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1920,"thumbnail_width":2560,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/0ff7f5e0a4a84af5ae8cfe165ee94a49-13ccec193ff6fbfb.gif","duration":245.13,"title":"Using CRM to Streamline Open House Leads","description":"This Loom explains how to manage open house registrations using a CRM rather than relying on special app showings or heavy paper processes. The speaker recommends starting with a consumer relationship management system where open house entry forms can be added, so every attendee is added to the database from the beginning. They suggest requiring registration through a QR-code-linked form, providing notifications to the agent for follow-up and access while avoiding the need to download a real estate app. The purpose is to ensure the seller that everyone is properly registered and the process stays transparent."}