{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/114cbc3225b24cc09074c047d79984e1\" frameborder=\"0\" width=\"1152\" height=\"864\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":864,"width":1152,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":864,"thumbnail_width":1152,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/114cbc3225b24cc09074c047d79984e1-0415fb86170f10ad.gif","duration":516.876,"title":"Why 90% of High-Ticket Ads Burn Capital at the Setter Handoff","description":"This Loom explains how to rebuild high-ticket ad messaging by auditing what the ad teaches prospects before sales has to handle skepticism. The speaker, who worked as a setter and listened to live closing calls, saw repeated discount and category skepticism and rebuilt the ad from the sales floor backwards, aiming for recognition, clarity, and curiosity. Over two three-month sprints, their appointment setting led to 130 closed deals, and they focused on outcome over operational features since buyers want ownership without another job. They kept a short buyback line that if buyers do not recoup their investment within 12 months, the business will be bought back, and they emphasize testing and comparing downstream results under comparable conditions.\n\n*The buyback line was refined after recording. The final version is in the case study.*"}