{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/12833a6b66e94ce9a1a577edbc117104\" frameborder=\"0\" width=\"1734\" height=\"1300\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1300,"width":1734,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1300,"thumbnail_width":1734,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/12833a6b66e94ce9a1a577edbc117104-02df526dcb1d40d4.gif","duration":283.52,"title":"Event Confirmation and Reminder Email Options","description":"This Loom explains three ways to send event confirmation and reminder emails to registrants from Happily and HubSpot. It first covers scheduled, contact-based emails sent to a list of event registrants, which is flexible for last-minute copy changes but requires manual copywriting and less automation. Next, it describes highly automated workflows that trigger based on event type, using personalization tokens for fields like event name, location, date, time, meeting length, and calendar links, but locks content at workflow enrollment time. Finally, it outlines a middle option where Event Builder can clone an existing HubSpot template into a workflow specific to a single event, combining dynamic personalization with greater control over copywriting and timing."}