{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/131a7967af5c493088f0707eec7775b7\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/131a7967af5c493088f0707eec7775b7-bb8ff70d9a689bab.gif","duration":69.459,"title":"Avoiding Costly Mistakes in International Market Entry 🚀","description":"In this video, I discuss the significant financial losses brands face when entering international markets, often ranging from $150k to $500k. A single poor decision, like choosing the wrong market, can set off a chain reaction that leads to underfunded localization and ultimately low conversion rates. I've seen this firsthand with a major US brand that struggled for a decade due to a lack of a solid commercial foundation before ultimately pulling out. It's crucial to get the setup right from the start to avoid these pitfalls. I encourage you to reflect on our current strategies and ensure we are laying the right groundwork for our international efforts."}