{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/1333de45122448c1a7cb4a20988b97aa\" frameborder=\"0\" width=\"1152\" height=\"864\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":864,"width":1152,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":864,"thumbnail_width":1152,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/1333de45122448c1a7cb4a20988b97aa-0c32f2b62b6d40d9.gif","duration":271.613,"title":"Beats_Capstone_Presentation_Recording_AdrianneNguyen","description":"This Loom shares Adrienne Nguyen’s final project for a Creative Advertising Strategy Externship with Beats by Dre, focusing on how Beats can improve video advertising. She reviews creative best practices across TikTok, Instagram, and YouTube and compares Beats’ messaging and visuals with Apple AirPods, Sony, and Bose. Nguyen’s main insight is to lead with culture over features, positioning Beats through music, sports, fashion, and self-expression rather than matching competitors benefit for benefit. She also recommends putting social media first by making platform-specific short-form creative native to each feed, and emphasizing authenticity by letting real artists, athletes, and creators drive the storytelling."}