{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/13bd66a69744455ca2283093eebdd079\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/13bd66a69744455ca2283093eebdd079-a5f8086dcbe11c8f.gif","duration":131.136,"title":"How Our Cold Email System Books Calls","description":"This Loom explains how the cold email system generates consistent, high-quality sales calls. It starts by building and warming 10 to 15 custom domains to ensure emails land in inboxes rather than spam or trash, then includes a deep business evaluation and creation of an ideal customer profile. Using a targeted list, the team writes personalized, value-first multi-step email sequences and runs the campaign with controlled daily volumes and follow-ups, bumping non-replies back to the top of inboxes. The goal is to book qualified sales calls directly on the team’s calendar and continually optimize based on performance data like open, reply, and booking rates."}