{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/1439ba5d79a54a98ba00e1828f333766\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/1439ba5d79a54a98ba00e1828f333766-757bd6880ded43c8.gif","duration":547.7,"title":"Zapier Basics - Strategic Scale","description":"This Loom explains how Zapier can automate repetitive lead and customer follow-up tasks. It describes Zapier as a connector that translates events between apps, using no coding, by setting a trigger like a new form submission or email landing and an action such as adding data to a CRM, creating a follow-up reminder, or sending a welcome email. The video notes that every Zap has a trigger and an action, outlines free versus paid plan capabilities and limited runs on free, and advises starting with one or two simple zaps. It also demonstrates creating and publishing a Zap using Zapier AI, testing it, and troubleshooting as needed."}