{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/14d6643e192b4d3a8ee4263a6bed2aae\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/14d6643e192b4d3a8ee4263a6bed2aae-655c46e5ea0bef63.gif","duration":1237.465,"title":"Video 1 - Consultant Positioning","description":"In this video, I’m sharing how to become the most in-demand designer in your field by positioning yourself as a consultant rather than just a designer. I discuss the four levels of offers, emphasizing that most designers operate at levels one and two, which leads to being undervalued and underpaid. I illustrate this with the story of Tom, who transformed his approach and went from charging £500 to closing a £500,000 project by asking better questions and focusing on the client's urgent needs. I urge you to rethink how you present your services and to start positioning yourself as the solution to critical business problems. Turn off distractions and get ready to see your design business in a whole new light!"}