{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/1567a249b10045fdabed4964672b5b76\" frameborder=\"0\" width=\"1880\" height=\"1410\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1410,"width":1880,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1410,"thumbnail_width":1880,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/1567a249b10045fdabed4964672b5b76-9d8638221380218e.gif","duration":79.858,"title":"(Real Final)Testing Optional Cart Rewards for Fashion Stores","description":"This Loom tests adding an optional cart reward to reduce checkout drop-off without blocking checkout. When shoppers reach the cart, they can unlock or skip a small premium reward, typically free shipping or a giveaway entry, instead of a discount pop-up. The reward mix is shown plainly, with about one in four shoppers getting a discount and the rest receiving free shipping or a giveaway entry. The creator says a dashboard will measure checkout completion impact and mentions running three free pilot tests with fashion brands with minimal setup and no cost."}