{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/156e5c47190341e0a907216cabf865bc\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/156e5c47190341e0a907216cabf865bc-425b97b1ec6f7be4.gif","duration":246.747,"title":"The importance of targeting your SaaS emails","description":"In this video, I discuss the disconnect between product-based email marketing strategies and actual customer engagement, using Apollo's recent email as a case study. I highlight how sending product-focused emails to inactive users, like myself, can lead to irrelevant messaging and unsubscribes. I emphasize the importance of using data to target the right audience and suggest simplifying subject lines to focus on outcomes rather than product features. My key takeaway is to ensure that email strategies align with user engagement signals. I encourage viewers to review their email targeting practices to avoid sending the wrong message at the wrong time."}