{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/156fa45169134e619dc1213ab0153733\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/156fa45169134e619dc1213ab0153733-7b0052d126eb491e-full.jpg","duration":355.967,"title":"5. Pre-Work Prep Lesson VIDEO 5 - OBJECTION GATHERING (Pre-Sold to Paid)","description":"Use this video to help guide you in gathering buyer objections and solidify one you want to focus on refining first for more effective sales and content. \n\nIn this video, Kierra will help you understand how to prioritize which objection you could explore first so you don’t overthink it. \n\nIncluding a three-minute objections brain dump of every hesitation, fear, and question from potential buyers so you can then choose the one that feels heaviest or hardest to address.\n\nNext, she has you identify the most common top objection you handle well and reflect on why you believe + witness clients emotionally connect to it and move on.\n\nKierra does touch on her integration strategy around “sandwiching” objections by addressing them upfront in content (reminder this can be done both on and/or offline) and then digging into them in real-time sales interactions such as calls, consultants, DMs, & sales events with questions about what the buyer is nervous about and how they use their time or whatever they bring up. \n\n00:00 Gather buyer objections\n02:20 Pick your top objection\n03:58 Pre-selling and addressing fears"}