{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/15ecb23063954d2181cb2ce15d3eceb6\" frameborder=\"0\" width=\"1152\" height=\"864\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":864,"width":1152,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":864,"thumbnail_width":1152,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/15ecb23063954d2181cb2ce15d3eceb6-8482315f1ea6dbd6.gif","duration":351.785,"title":"Upping Your Elvis: Blueprint Walkthrough ","description":"This Loom outlines a lead sourcing and sales campaign blueprint focused on improving who the viewer speaks with and why. It explains using signals and intent such as a new CEO at Mountain Warehouse starting in early September and hiring for a People Transformation and Systems Manager, followed by a heavy scoring system out of 100. Once a lead is scored, it moves into a campaign with a personalized video landing page and a call to book a 90 minute session, with content-driven segmentation noted as an optional later step. The workflow also includes an optional queue where replies can be handled with a 90 second direct-to-camera recording, aiming for a three month minimum to build and refine the engine."}