{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/16223c7a1f1e46a28d11a6ee1e77cfbc\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/16223c7a1f1e46a28d11a6ee1e77cfbc-05f5b9cf527f4776.gif","duration":262.149,"title":"Why going product first kills conversions (ecomm)","description":"In this video, I provide an objective critique of Shampo's email marketing strategy, despite them being my client. I highlight the effectiveness of their subject lines but emphasize the need for a stronger focus on engaging content that addresses customer needs rather than just promoting products. I suggest incorporating a visual representation of a hair care habit to build trust and encourage clicks. My goal is to help them improve their email performance by shifting the narrative from product-centric to customer-centric. I encourage viewers to consider how they can apply these insights to enhance their own email marketing efforts."}